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Advertising: Concept and Copy (Second Edition)
by George Felton
rating: 4.5 (17 reviews)

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How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.

Ideas are what make advertising great, but they're elusive, which is why g


Details:

Amazon rank: #404,918
Price: $45.98
bound: 256 pages
Publisher: W. W. Norton & Company; 2 edition (April 17, 2006)
Language: English
ISBN-10: 0393731596
ISBN-13: 978-0393731590
Weight: 2.2 pounds















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